Pakistan is 5th largest producer of milk in the World. The demand is so high that more than 90% of this production is consumed locally. A host of national and international brands are competing for the market share alongside the traditional milkman.
Most of these brands are into pasteurized / processed milk which is expensive due to the process cost. Noor Diaries were established with a vision to reduce the cost of milk to bring it well within the affordability range of middle and lower income groups.
The company is currently operating 8 retails stores across Lahore, Pakistan. A rapid expansion plan for the retail footprint across major cities is in the Process.
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